What Qualities Do I Want in a Commercial Real-Estate Agent?
There are certain qualities that make a commercial real-estate agent stand out above others. Here are some criteria that you can follow when picking someone to represent you.
Focused on Commercial Real Estate
Find someone whose job it is to buy and sell commercial properties. The qualities of the best residential real-estate agent will differ from those of a seasoned commercial pro. For instance, the demeanor of each agent is often different, from a nurturing and pleasant residential agent to a smart and quick commercial agent. The tools that each person would use to research their markets are different as well.
Many real-estate agencies will have specialists in residential and commercial real estate and this can make it easier to spot this distinction. However, if you go with an independent agent, ask what types of properties they have worked on in the past few years.
Has Experience in Your Area
Look for someone who is no stranger to your neighborhood. For one, they should have been practicing in the area for some years so that they understand the local market. They will need to know how the business landscape is changing in your area and what features are most attractive right now to commercial buyers. They can also help you get in on the best commercial land opportunities by tracking and predicting the areas that will be booming in the next several years.
Having experience in the area will also allow them to build up a network of potential buyers or brokers to partner with. Although there are many tools for spreading the word online these days, a lot of good commercial real-estate transactions are still done through these connections.
Has Marketing and Technology Know-How
Finally, make sure that your agent has a good grasp on how to use the Internet to package your commercial real-estate products or at least has the support to have this work done. Ask to see examples of how this person has marketed buildings in the past. Check to ensure that the ads are done tastefully and professionally, with good copywriting and crisp images. If you are on the other side of the coin and are looking to buy commercial real estate, ask how the agent would go about analyzing a potential purchase. With so many apps and online tools at their disposal, it would be a shame if your agent couldn't name a few important tools in their trade.
While there are many other intangible qualities that go into choosing a real-estate agent, the three above are must-haves for any consultant you choose. Start talking to companies such as The Schueler Group to start working toward getting an agent.
