The Science And Art Of Crafting Real Estate Listings
When you are selling a real estate property, every stage of the process is important. For example, it's not just enough to have the property listed on the best sites; you also need to ensure that the listing is properly crafted and worded. Here are some tips to help you craft a compelling ad for your house:
Write an Eye-Catching Headline
The headline is the first thing your potential buyers will see on your listing, so it pays to be catchy. You want something that will make people want to click on the handling to get the story behind it. It's advisable to take a look at the headlines of other property listings and come up with one that stands out.
Use Excellent Visuals
It's well-known in the real estate industry that videos and photographs boost the visibility and impact of property listings. Unfortunately, grainy photographs and out-of-focus videos won't cut it. You need to have clear and professional photos and videos of your property. In fact, it's worth paying a professional photographer or videographer a small fee to produce the multimedia for you.
Highlight the Best Features of Your Listing
You may write as many words as possible, but if you don't highlight the major things, it will be a hard sell. In fact, a concise post is much better than a long, flowery post. That being said, here are some of the highlights you shouldn't leave out:
- Square footage
- Number of bathrooms and bedrooms
- Garage
- Special attractions such as garden or swimming pool
- Neighborhood amenities
State the Home's Age
Omitting your property's age may lead potential buyers to make the wrong conclusion (about its age) after reading the description. This is especially true if, in the description, you have used industry buzzwords such as "traditional," "modern" or "contemporary." For example, when you describe a house as "modern," do you mean it was constructed within the last fifty years or the last decade? If it was constructed within the last decade or in the 1960s, that's exactly what you should put down to avoid confusion.
As an amateur, it may be difficult to come up with an excellent listing copy, especially if you have never handled one before. In that case, consult a real estate professional to help you with the listing. Using an experienced agent who has handled similar tasks in the past will help you sell your house fast.
