If you own or manage an apartment community near a college or university, then renting to students is a good way to ensure your units are filled. Many students want to live off campus; the secret to attracting tenants of this style is to offer amenities that make their lives easier. Here's a look at three service amenities that will encourage students to choose your apartment community over the competition.
Coffee Shop or Stand
When gearing up for a big day, many students like to grab a cup of coffee -- but they're often in a rush in the morning, so they don't want to wait in line for 15 minutes at a local coffee shop. Setting up a basic coffee stand, where you offer a simple selection of coffees for residents to purchase in the morning, will make your community appealing to busy college students. You can scale this idea up or down depending on the size of your community and your resources. Even a simple, self-serve coffee machine in the community room works well in small communities or if your budget is limited.
Laundry Pickup Services
Laundry is another thing that busy students simply don't have time to handle. If you have an employee pick up laundry from residents and take it to a local laundry cleaners once a week, students are sure to take you up on this offer. If you have a larger community, you may wish to purchase a few washers and dryers and hire employees to offer on-site laundry washing services rather than relying on another business for this service.
Offering apartment cleaning services not only benefits your busy tenants but also benefits you. If you offer these services to tenants, your units are more likely to be in clean, presentable condition at the end of the lease. Consider partnering with a home cleaning company in your area. Inquire whether they will offer discounted services if you can promise them a number of clients. Then, allow your tenants to sign up for regular weekly or monthly cleaning sessions when they sign their lease. You can even offer a free cleaning session one month into each tenant's lease and hope that once they try this service, they will want to sign up for more sessions.
If you want to attract students to your apartment community, you need to provide them with more than a place to live. Providing them with services that make their lives easier will increase your occupancy rates and tenant satisfaction.
For further assistance, contact a local property management company, such as Arbors Management & Realty.